Morning Musings: July 9
The food industry knows that we are easy targets. Read Kessler’s book The End Of Overeating. Want to know the simplist but most effective tool they use in the myriad of ways they help us to eat more? They simply […]
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Morning Musings: July 8
So, when I am visiting a restaurant for the first time, I try to ask myself, “Do I need yet another place in my repertoire where I have made it really hard to eat well? I don’t know about you, […]
read moreMorning Musings: July 7
When I go someplace new or try a new restaurant for the first time, I am aware that I am programming a future history of associations with that place. I don’t even have to be trying, but it is going […]
read moreMorning Musings: July 6
Our brain makes these sort of desktop shortcuts of associations, especially with smells and foods. We now know that you actually develop physical brain pathways that cement these new associations. So when I am establishing a new restaurant option, it […]
read moreMorning Musings: July 5
And I think we often don’t give enough importance to the bigger picture: creating associations in our minds with certain places and foods. We start out a blank slate about a new place. We chose what to write on that […]
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