July 5
And I think we often don’t give enough importance to the bigger picture: creating associations in our minds with certain places and foods. We start out a blank slate about a new place. We chose what to write on that slate, what to associate with that place. We create a “new normal” for that restaurant or place. If it was particularly noteworthy, we actually make a sor of desktop shortcut for it.
Case in point: I had a client who “christened” the local farmers market by purchasing breads and homemade pizza rather than vegetables and fruits. Not only did these baked goods eventually show up regularly in her menu, but now, among other similar regressions, she was having her omelets with toast again, a habit she had painstakingly broken. The real price tag though was that she cemented the farmer’s market in her brain as a bakery not a produce stand, so a Sunday morning visit predicted a less healthful, high calorie week rather than just its opposite.
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